Julia Reis
Cultural Journalist, Editorial Executive & Cultural Strategist.
Defining global narratives at the intersection of avant-garde media and urban subcultures.
01.
EDITORIAL STRATEGY & OPERATIONS
Hypebeast: Sr. Culture & Community Leadership. Managing regional narratives, stakeholder relations, and audience data analysis to drive cultural relevance.
Brasa Mag: Founder & CEO. Executive leadership of an independent newsroom focused on Black female perspectives in Hip-Hop. Developing strategic global partnerships with top tier brands like Nike and PUMA to amplify underground voices.
02.
AUDIOVISUAL & BROADCASTING
Re-verso (Podpah Records): Host & Curation. Deconstructing historic Brazilian albums through a narrative vinyl lens.
DJULIA (DJ): Sound Curation. Bridging global peripheral electronic scenes like Grime, Drill, and Amapiano with Brazilian and Latin movements. Featured on NTS and Resident Advisor;
opening show for Kendrick Lamar. High-impact broadcasting defined by intellectual depth.
03.
CREATIVE DIRECTION & EXPERIENTIAL
Netflix: Creative planning and content strategy transforming major series into a street festival for 10k attendees.
ColorsxStudios: Scriptwriting and global casting direction translating Brazilian urban dualities for international platforms.
Spotify: Strategic ecosystem research and positioning for avant-garde musical releases, serving as an official host for the Spotify Brazil YouTube channel.
Re-verso · Podpah Records
Host & Curation. Deconstructing historic albums through vinyl narratives. A definitive demonstration of executive leadership in broadcasting and audiovisual production, securing the legacy of music heritage.
CULTURAL MANIFESTO
I am a journalist, creative director, and cultural entrepreneur driven by a singular mission: building the architecture between global digital media and the beating heart of underground street culture.
As the CEO of Brasa Mag, Senior Culture Coordinator at Hypebeast, and a DJ (DJULIA), my work lives at the intersection of music, data-driven strategy, and community building. I love to forecast the shift, translate the nuances, and position independent art where it belongs.
From hosting a DJ set on London's NTS Radio and gaining acclaim on Resident Advisor for mapping underground movements, to orchestrating content operations for Netflix, Spotify, and ColorsxStudios—I architect communities, not just campaigns. I don't just enter global spaces; I bring the subculture with me."
AWARDS & RECOGNITIONS
People Change Things 2026 · Meio & Mensagem 2025 — 30 Under 30 · Women's Music Event 2024 — Music Journalist of the Year Nominee · Vogue UK 2020 — Global Symbol of Hope · Prêmio Cidadão São Paulo 2019 — Urban Cultural Impact
Folha de S. Paulo — 'Julia Reis creates her own space in hip-hop and constructs her own table.'